The Covid-19 pandemic has affected all sectors of the country’s economy in some way. And the real estate market was no different: home office was adopted by around 46% of Brazilian companies, aiming to reduce the circulation of people and the spread of the virus. As a result, people began to see their own homes differently, including their work environment, as well as their place of leisure and rest.
This new perspective has made most people see the need for a suitable place to work, hold virtual meetings and other home office activities. In addition, without the need to travel to the workplace, being located near large centers has become secondary. The regions that are registering the greatest increase in sales in the real estate market are those that have better infrastructure available, with water, sewage, public services, as well as hospitals, schools and other services in general, such as supermarkets, gas stations and shopping centers. Without the need to be physically close to the workplace, people are looking for cheaper alternatives, larger properties and a better quality of life.
“We don’t know what the traditional work model will look like or whether we will continue to work from home, but what we do know is that the real estate market for regions far from major centers is here to stay and is a trend all over the world. People are looking for places with more tranquility, a better quality of life and, above all, a lower cost of living,” says Claudio Hermolin, CEO of Primaz.
